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Arri Alexa PLUS Digital Camera
Is Here!


The ARRI digital camera system consists of three extraordinary 35 format cameras that will redefine digital production From television commercials to anamorphic feature films, the new system will adapt to the demands of any digital production due to its exceptional image performance and the versatility of its workflow and configuration options.

Complete Digital Camera System
- based on extensive customer feedback & innovative technologies

- three cameras with new electronic viewfinder and accessories

- designed for television and feature film productions

- compatible with film camera lenses and accessories

Arri Alexa Image Performance
- film-like, organic image quality
- sharp, natural images for HD and 2K DI

- high base sensitivity: 800+ ISO equivalent
- Wide exposure latitude with low noise

Alexa Workflow Efficiency and Flexibility
- a generous number of output signals and methods including 3G (single cable for 4:4:4)

- on-board recording solutions

- HD and ARRIRAW

ARRI Product Quality
- compact and lightweight
- robust and reliable

- ergonomic design

- simple and safe operation

ARRI Alexa Electronic Viewfinder
- minimal image delay
- high quality image (1280X720)

- surrounding image area

- small, lightweight and ergonomic

To design a completely new digital production system in a time of rapid technological change and volatile markets, Arri used the methods that have already resulted in over 90 years of successful products. Arri examined their experience with the D-21, analyzed customer feedback and discussed future applications with prominent industry figures while always keeping in mind the needs of our customers in today’s digital productions. At the same time Arri's research and development team consulted with leading sensor designers and developed the ARRI Imaging Technology (AIT) that is at the heart of the new system. The result is a comprehensive new 35 format digital camera system with prices and features designed to address a wide variety of digital productions from television commericials to anamorphic feature films.

While the two entry models utilize a 16:9 sensor area and a new, advanced electronic viewfinder to make them lightweight and affordable, Arri Alexa's top of the line camera uses the full 4:3 area of the sensor and as many features of ARRI’s 35mm film camera systems as possible. This includes, of course, an optical viewfinder and a rotating mirror shutter (Alexa A-OV Plus). The familiar ARRI product quality, as well as compatibility with the extensive range of film style lenses and accessories, ensure that crews worldwide will be able to quickly adapt to these new tools.



New EV Electronic Viewfinder 1280x720 F-LCOS array with auto-calibrating LED illumination. Sharp. Very low latency. Over-scanned image area
Click to Enlarge. Which Camera will you want to Rent? Vote on the home page.

Latest Links, Leaks and Looks


Arri Alexa Brochure

Jon Fauer's 
FILM & DIGITAL TIMES

Alexa's Left Hand 

Arri's Alexa First Working Prototype

AFC World Premiere: Arri Alexa

Michael Bravin to Arri, Inc.

Arri Alexa OVF (Optical Viewfinder) 

Arri Blue



Other Good Links

Alexa and Red MX Shoot Out

Arri Newsletter Introducing Alex

Budgeting Digital


It is common practice during color grading to use ‘power windows’ to get the most out of the captured images. The incredible exposure latitude of the ALEV III sensor prototype provides an enormous amount of information even in the darkest parts of the image, where other cameras just see black. This translates into more creative choice during post-production, as well as the ability to “fix” underexposed images to a greater extend than previously possible.
 

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